windows Next branding

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WELCOME TO WINDOWS NEXT

Tasked with rebranding "Windows Experiences" to "Windows NEXT," I collaborated closely with Art Directer Michael Harnisch to develop a new look and feel for our organization, without distancing ourselves from other groups within Windows. People who aspire to create and grow will choose Windows because they will find emotionally-relevant experiences centered around their real world which connect them to others with common purpose.

Logo name: TANGRAM

Brand DNA: Diversity, collaboration, inclusion

This mark illustrates the idea that people with varying perspectives within NEXT come together to collaborate, creating something new. The tension of the hidden ‘X’ in the middle represents how multiple viewpoints, based on experience and discipline, can create symmetry and beauty.

 
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Deck Template: Collaborate with Mike Harnisch

Deck Template: Collaborate with Mike Harnisch